ABOUT

This is my first project based on a design thinking process and includes UX and UI design. The purpose of this project is to learn tools, canvases, and methodologies.
TheButcher — a case study on designing an online Butcher's shopping experience. In addition to the standard functionality of the online store, I added features that help people achieve their goal and increase the efficiency of shopping online using meat suggestion and recipes with prefilled product lists.

UX PROCESS

CHALLENGE

Translate the shopping experience from in-store to a digital product for the client. "TheButcher" is a regional market focused on offering high-quality products and creating neighborhood shopping environment. Although TheButcher has a long history of success with their stores, the management team is aware that more and more consumers are switching to online grocery-shopping due to its flexibility and convenience.

USER RESEARCH

The target audience is families with working parents - they don't have much time to do grocery and have a lot of tasks during the day. I used the Lean Survey Canvas to prepare the survey.

DELIVERABLES

PROBLEM

People are indecisive when it comes to grocery shopping.
They hate waiting on queue because they lose valuable time. According to our interviews, people are unsure of what to buy in grocery stores and they like being helped from butcher.
Most of their decisions (75%) are based in their mood.

SOLUTION

My key points are : Resume the functionaly where lefted; Differentiate from competitors through innovation; Establish trust online; Features that help people achieve their goal; Using meal suggestion and recipes with prefilled product lists.

ARCHITECTURE

WIREFRAMES

UI PROCESS

MOODBOARD

STYLE GUIDE BOOK

Moodboard

Style Guide

FINAL RESULT